Říjen 2018

Hidden champions

29. října 2018 v 9:45
Vzdycky me bavilo sledovat firmy, kterym jsem rikal skryti sampioni. Byly to firmy, o kterych se v ceskem internetovem rybnicku moc nevedelo, protoze se drzely stranou, nedelaly firemni PR, a pritom vydelavaly nasobky penez oproti firmam, ktere mely media-whore, good-looking, sport-obsessed CEOs... Z tech, kterych me bavilo nejvic sledovat takhle byl LiveSport a mozna snad jeste vic Bazos, ktery jsem si dnes pripomnel rozhovorem na idnesu s Radimem Smyckou. Dokonce jsem jednou pred par lety sedl na vlak, zajel do Olomouce, a dal si tam s Radimem obed u hlavaku v cisnky restauraci, protoze jsem toho cloveka za Bazosem chtel potkat :). Tenkrat to byla one-man show se ctyrma brigadnicema, rizena z vesnicky u Oloumouce majitelem, kterej mel uplne na haku to, ze za nim porad nekdo chodi a chce to od nej koupit za stovky milionu Kc. A to mu zustalo :)

A kdo jsou dnesni skryti sampioni? To vam nemuzu rict, protoze by uz nebyli skryti, ze jo :)

Do NetBrokers Holding hledame marketingoveho sefa

25. října 2018 v 14:21
Mame otevrenou super atraktivni a super zajimavou pozici reditele marketingu pro cely NetBrokers Holding, ktery pokryva nase brandy jako ePojisteni.cz, Tarifomat, SuperPoisternie.sk apod. Nize popis pozice a nase pozadavky na tohoto cloveka. V pripade zajmu prosim kontaktujte Davida Holeho, holy (zavinac) epojisteni.cz.

Director of Marketing
is responsible for developing, leading and maintaining NBH multiple marketing campaigns, online PPC and display advertising, search engine optimization, content marketing, email marketing, social media, website development including landing pages and forms.
NetBrokers holding has dominant position on CZ and SK markets in several attractive, growth areas - non-life insurance, financial products/loans, distribution of telecommunication services and household energy plans. NBH operates several sales oriented call centers which are top of the class in CZ and SK markets.
Main projects:
ePojisteni.cz
Tarifomat.cz
SlevyDnes.cz
Uspory.cz
Superpoistenie.sk
Essential Responsibilities & Duties
•Proposes a marketing budget, channels and a media communication plan with focus on performance
•Marketing management of all NBH projects, synergic effects
•Track, measure and report all digital campaigns and provide dashboards
•Manage Internet Marketers, Copywriters and Web Designers.
•Manage market research, public relations, media planning, customer service
•Analyzes website activity specific to page views, conversion rates
•Works closely with the CEO, developers and with other marketing team members and agencies
•PPC - actively monitoring and reviewing PPC campaign performance. Management and controlling of PPC specialists managing campaigns. Evaluating and setting goals, CPA, ROI and PPC strategies. Identifying new PPC opportunities and monitoring competition. Reporting to CEO.
•Display - monitoring the performance of CPT and CPC campaigns, negotiation of conditions with media houses, creating and evaluating new creatives
•Email campaigns - setting strategies for using millions of emails in our own databases, cross activity, GDPR, suggestions transactional email and newsletters
•SEO - co-operation with agency, task management for IT and copywriting, exchange of back links, competitor tracking, new opportiunities and web sections, editorial plan. Ensures consistent SEO standard methodologies and usability standards. Provides editorial perspective on existing web content, ensuring content is engaging and informative for the appropriate end-user audience.
•UX - Designs and implements web solutions for business marketing needs (landing pages, forms, microsites). Website development including A/B testing landing pages and forms with focus on performance and usability.
•TV, OOH, Radio - negotiation of conditions with media agencies, creating and performance evaluating new ads and campaigns
Required Education/Skills:
•Deep knowledge of Google Analytics
•Knowledge of Adwords, Sklik, SEO, MS Office, databases
•Deep experience with web project management
•Top level analytical skills.
•Top level negotiation skills.
•Experience with HTML-XML/XSL/CSS
•Experience with image and photo editing software
•Experience with large campaigns and marketing budgets (100M CZK/year)
•Fluent in development optimization techniques and A/B tests to deliver the best user experiences
•Excellent understanding of multi-channel full marketing mix
•Collaborate with agencies and other vendor partners

Konecne poradna hardwarova investice!

22. října 2018 v 10:43
Nas Pale Fire Capital investoval 600k EUR do projektu VTOL letadla Zuri Michala Illicha. S Michalem se zname leta, dokonce byl i spolecnik v me firmy Crazy Tomato (dnesni ProfiSMS), kterou jsem zakladal na univerzite. Typicky investujeme do veci, ktere maji overeny koncept, generuji trzby, ale obcas holt udelame vyjimku, kdyz vidime odvazny a disruptivni projekt, ktery ma silny potencial zaujmout mezinarodne.

V tuto chvili je vlastne vubec i otaznik jestli existuje prostor na trhu pro takvyto typ stroje - jestli existuje market mezi vrtulnikem a malymi osobnimi letouny. Oproti vrtulniku ma Zuri vyhodu, ze ma bud delsi dolet nebo vyssi rychlost a nizsi operacni naklady (nejenom spotreba, ale problem vrtulniku jsou velke naklady na prubezny servis). Oproti letadlu ma vyhodu ve vertikalnim startu, takze muzete litat od sebe ze zahrady treba do Chorvatska na nejaky ostrov. Oproti letadlu ma diky horsi aerodynamice a vaze (baterie) nevyhodu v horsich parametrech jako rychlost a spotreba. My si myslime, ze by tam prostor mohl byt.

Vice o Zuri a nasi investici v dnesnich HN.


eXtra.cz v novem kabate

18. října 2018 v 13:02
Ode dneska ma eXtra.cz novy kabat. Byl to projekt na nekolik mesicu a myslim, ze vysledek se povedl. Design hezky podpori i jakysi repositioning eXtra i co se obsahu tyce, ktery uz tez probiha. Dora prace!

Valuo re-launch

11. října 2018 v 13:58
Dnes jsme re-launchnuli Valuo.cz. Prapuvodne to byla sluzba na ohodnoceni nemovitosti, kterou k nam vlozite a popisete. Tato sluzba tam stale je, ale Valuo je ode dneska primarne katalog vsech nebo valne vetsiny nemovitosti, ktere se v CR nabizeji s informaci, jakou maji podle nas hodnotu. Pro odhad Valuo odhadu pouzivame nase vlastni algoritmy, ktere jsme postupne zlepsovali uz na sluzbe odhadu vlastni nemovitosti.

Pokud teda hledate byt, muzete se tak divat na to, jestli byty, co vas zaujali jsou nadhodnocene nebo podhodnocene, jak se v case menila jejich nabidkova cena, jak dlouho je inzerat vestaven apod. Pro inzeraty, ktere jsou na trhu dele nez tyden, jsou informace o hodnote zdarma k dispozici. Pokud si chcete odemknout i cerstve inzeraty, musite si koupit Valuo Premium. Ve verzi pro investory muzete hledat i podle rental yieldu, mate moznost si nastavit upozorneni na zmenu apod.

Congrats Valuo tymu ke spusteni!